HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS?
I think so much of what we try and capture at Hai is about not really adhering to the fashion cycle. We’re trying to create pieces that are eternally stylish, so I don’t really look to what’s happening in fashion in terms of inspiration, instead I think about the items I’ve had myself that I’ve used forever. ‘Why does that one bag give me confidence every time I wear it? What is it about the shape of my favourite dress that makes it so easy to wear?’ For me, thinking through this is really integral to how we create Hai pieces.
HOW HAVE YOUR IDEAS EVOLVED OVER TIME, AND DO YOU HAVE ANY FAVOURITE BAGS?
As my confidence in the brand, in creating these bags, and now garments too, has grown, my ideas have become more playful over the years. I almost feel that the more I’ve worked on developing these bags, the bolder my ideas get too; ideas often lead to other ideas.
My current favourite is our Vera bag – we have a red and pink one coming out for our Summer ‘22 collection which is definitely my favourite combination, but my most used one would probably be our cross body. I find it’s the perfect size, and I can just forget about it when I’m wearing it.